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A Reflection on Success Metrics

Updated
3 min read
A Reflection on Success Metrics
C

UX/UI dev, Jamstackin' it-- React, mostly.

Memes are my weapon of choice. Sarcasm is my defense mechanism.

Prompt: what successful blogging means to me

From Michaela Greiler 's talk during Hashnode Bootcamp II

Admittedly, I'm a numbers person, and by numbers I mean I am victim to the effects of instant gratification from seekng high numbers from vanity metrics (shares, comments, reactions, etc.)

Back in the day, I installed a hit counter on my little web page to see how many people visited. Then, I discovered "guestbooks": where people can leave messages of how much they love/hate you and/or your site.

Screen Shot 2020-11-13 at 8.59.27 AM.png

Every day, I would check the stats and see if I had new entries. If there was at least a ++ increment, I would be content. If there was a significant increase, my day would be made. But if nothing changed, I'd either ask myself, "what can I do better or differently" or just...wallow in self-pity. 🙃

Honestly, success for me is basically the same thing as it's always been: high engagement -- comments, views, shares.

I'm aware that basing my worth and mood on vanity metrics leads to a path fraught with disappointment. I'm also aware that I have brought this upon myself, hard-wiring my worth to my arch-nemesis: numbers.

It begs the question: well, what should my goals really be? What would bring me satisfaction?

Maybe toning down my expectations would be a good starting point. "If I just had one share or comment on this article, that'd be swell!"

Or maybe I should throw out goals all-together and just blog for the hell of it. But that's a bit like plugging my ears and shouting, "la la la la la I can't hear you la la la la"--pointless, annoying, and you know that the issue is right there in front of you still.

tenor.gif

Maybe my success metric should be getting one blog entry out a week. It's straightforward, to the point, and only relies on my own actions. However, is the bare minimum really what I want to do?

I'm having trouble deciding on a non-vanity metric-based goal.

What are yours?

Leave your answer in the comments!


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D

This is great!

M

Nice write up. Love your honesty.
Almost all of us respond to those metrics. That's why social media platforms are built around them. But understanding that is the first step. The question is, apart from having your mood influenced by the metrics, what is your actual goal? Why do you blog? There is probably something behind these metrics. Like, you want people to see your skill, or get more opportunities to strive in your career. Maybe a goal could be to write 1 blog post (per whatever interval that works for you) and interact each week with 5 people that also write blogs. These interactions will help you: build real relationships, enhance your network, and most likely help you increase the feel-good metrics on your own blog. Happy blogging.

10
I

Very nice article Cat.

1

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